need to know the rules in order to break the rules. Game theory. Rules of theater. If the public is seated that way,
the curtin is there, there is dark in the begining and the lights go on
precisely on that part of the space called stage, the mechanical
thing will be going in the mind of the audience: the expectation, the
supposition, the superstition, is that Theater is going on. In
marketing, knowledge about the way the brain works in reacting to
stimuli based on mechanisms of pleasure and fear, is being used as a mean to guide us towards one product or another one, and another one soon after.
Camera Elise Passavant 2008, performance and images Iuliana Varodi 2008 - 2009.
The rules are there as some sort of rigid outcome of observations on
human behaviour, aimed in a certain direction. That of selling for
example. Or that or selling more than the neighbour, no matter if those
who buy will need these producst more that the other. There are siple
ways to compare for example the weekly need of vegetables and fruit
with the weekly need of katchup and maioneese. Accordingly, the amount
of pubs we see for ketchup and maioneese represents the relationship
between our real need and the will to sell of the corresponding
commercial agent. In order to have this process look nice and innocent,
the rules of hwo the brain works in dealing to stimuli and making
choises will be used as to win the game of having us buy whatever.
Once we can see all around that knowing the rules is the way that gives
us the possibility to play the game and to win, and we consider asking
the question what is it that we need to win, do we get a gimpse of
perception that shows us the game is just the interface between
ourselves and reality, not reality itself? Can we dare to go throgh
that interface as if it wasn't there, touch reality directly, with the
simple tools of our senses and intention? Make order in the "knowledge"
we possess, between what our own perceptions and some or another media is
telling us? No news today. Just look around. Don't read the validity
day on the box with eggs, break it open and smell it; get your system
at work, instead of letting it be guided by labels and outside information. Use
our common sense, our common senses.
One of the characteristics of knowledge is dispersion and fluidity,
such as air and water. It is spread all over and nothing can contain it
all. We can always try to reach the knowledge we need to apply in one specific
situation and leave it behind eventually when we move on. Sticking to old knowledge
while changing context is like trying to climb an ice mountain barefeet
or swimming with mountain boots on.
The Sage: Academically speaking, this text is lacking quotations.
Mira: Would you like some?